About the Organisation
Eagers Automotive, a cornerstone of the Australian automotive industry, boasts a century-long legacy. Operating across 250 locations in Australia and New Zealand, Eagers represents 19 out of the top 20 selling car brands and 9 out of the top 10 luxury car brands. Their dealership network annually services over 1 million vehicles, solidifying their position as a prominent industry player.
Scenario
Amidst the challenges brought by the COVID pandemic, Eagers Automotive faced a surge in demand for used cars in Australia. With car manufacturers delaying exports, Eagers' dealerships were selling cars faster than they could replace stock. This prompted the need for a solution to expedite car purchases, considering the high demand and fluctuating market prices.
Challenges
Eagers faced critical challenges:
- Time Sensitivity: The urgency to meet high demand and prevent missed sales opportunities.
- Comprehensive Inventory: Ingesting car listings from various sources to maximize inventory and assess median prices.
- Agile Workflows: Aligning internal car buying practices with the dynamic needs of the market.
Composable Solutions Delivered
April9 implemented a robust vehicle purchase platform, providing Eagers' car buyers and executives with key insights:
- Daily ingestion statistics of listings and generated leads.
- User-specific data on leads, views, discards, conversions, and pricing lookups.
- Performance metrics per Business Unit, tracking deals created, successful conversions, and failures.
Client Outcomes
The implementation of the vehicle purchase platform resulted in significant outcomes for Eagers Automotive:
- Efficient Operations: Streamlined workflows led to faster and more informed vehicle purchases.
- Optimized Inventory: Comprehensive listing ingestion expanded the available inventory, meeting market demands.
- Enhanced Decision-Making: Real-time insights empowered users to make informed decisions, boosting deal conversions.
Eagers Automotive successfully navigated the challenges of the pandemic-driven market by leveraging a tailored solution that enhanced efficiency, maximized inventory, and facilitated data-driven decision-making in the fast-paced automotive industry.
